On this episode of "Inbound & Down," co-hosts Jon Sasala and Danielle Esposito of Morey Creative discuss the importance of maintaining a website, explaining how it can help you boost credibility, reach more customers, and grow your business.
As a business owner, you may think merely having a social media presence is sufficient, because everybody's on social media, right? Wrong.
84% of consumers believe a business with a website is more credible than one with only a social media page, and this makes sense. Because consumers are doing more research before purchasing, a well-designed website has become the standard for every successful business.
Potential customers may discover your business online while researching the solution to a problem. Chances are they likely know nothing about it, so your website serves as a first impression. It's a way for potential customers to learn about your brand, products and services, and decide whether you'd be a good fit. Your website really does most of the selling for you.
Your website does a lot more than just help consumers, though. It assists you, as a business, too. Having a website helps establish credibility, gives your brand a voice, connects customers around the world with your products and services, and is always accessible, especially when you're not.
"Think of your website as your number-one employee, as the person who can speak about your business better than a salesperson, because you can put the time into crafting a message and putting your best foot forward, and...they never go home, they don't punch out at 6 o'clock," explains Sasala, Morey Publishing's creative director. "Your website is working on the weekends, it's working overnight."
Key Takeaways From This Episode:
Maintaining a website establishes credibility.
A website enables you to broadcast your business' story.
Your website can help you reach many more consumers.