WHY YOUR WEBSITE MATTERS

'Inbound & Down' Episode 9: Why Your Website Matters

Published July 18, 2017

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On this episode of "Inbound & Down," co-hosts Jon Sasala and Danielle Esposito of Morey Creative discuss the importance of maintaining a website, explaining how it can help you boost credibility, reach more customers, and grow your business.

As a business owner, you may think merely having a social media presence is sufficient, because everybody's on social media, right? Wrong.

84% of consumers believe a business with a website is more credible than one with only a social media page, and this makes sense. Because consumers are doing more research before purchasing, a well-designed website has become the standard for every successful business.

Potential customers may discover your business online while researching the solution to a problem. Chances are they likely know nothing about it, so your website serves as a first impression. It's a way for potential customers to learn about your brand, products and services, and decide whether you'd be a good fit. Your website really does most of the selling for you.

Your website does a lot more than just help consumers, though. It assists you, as a business, too. Having a website helps establish credibility, gives your brand a voice, connects customers around the world with your products and services, and is always accessible, especially when you're not.

"Think of your website as your number-one employee, as the person who can speak about your business better than a salesperson, because you can put the time into crafting a message and putting your best foot forward, and...they never go home, they don't punch out at 6 o'clock," explains Sasala, Morey Publishing's creative director. "Your website is working on the weekends, it's working overnight."

Key Takeaways From This Episode:

  • Maintaining a website establishes credibility.
  • A website enables you to broadcast your business' story.
  • Your website can help you reach many more consumers.

Resources:

Have any questions or topic suggestions? Comment below or email us at mpstudios@moreypublishing.com.

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