'Inbound & Down' S02 E01: Utilizing HubSpot's Custom Module Tool

Ali Magno

Ali Magno
Published September 12, 2017

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On this episode of 'Inbound & Down,' co-hosts Jon Sasala and Danielle Esposito are joined by the Morey Creative designers to discuss custom modules. Learn what they are, why they're a valuable HubSpot tool, and how the Morey team has used them.

In case you missed our last installment of 'Inbound & Down,' Episode 18: HubSpot's Best-Kept Secrets: Our Favorite Tools, we briefly touched upon custom modules, but couldn't help but dive deeper into this amazing HubSpot tool.

So what are custom modules? As HubSpot explains:

"Custom Modules are reusable modules that can be added to HubSpot drag-and-drop templates and customized with simple fields at the page level."

Morey Creative Senior Web Designer Jeff Main breaks it down a bit more, describing custom modules as "snippets that a developer can create using the HubL (pronounced Hubble) code, HubSpot's programming language, which allows the user to make a creative layout or page changes without ever having to use code."

Custom modules can be used for anything from custom forms to call-to-actions, he adds.

Why are custom modules so amazing? They allow for a ton of flexibility, which enables those who don't understand how to code to easily customize and make changes. Since they're reusable, they serve as a quick and easy way to turn a repetitive process into a systematic one. For example, actions developers would normally have to code out, such as placing a div on a blog post, can be automated via a custom module.

Key Takeaway From This Episode:

  • Custom modules enable designers to create customizable, reusable code.


Have any questions or topic suggestions? Comment below or email us at inbound@moreycreative.com

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