Choosing a Content Management System (CMS) doesn't have to be difficult. That's because there isn't a single platform in the world with as many tools to grow your business as inbound marketing and sales platform HubSpot.
First, a little bit of history: Morey Creative Studios developed websites on the WordPress platform for several years before making the move primarily to HubSpot. Naturally, we identified the pros and cons of each, resulting in a passionate discussion on the "HubSpot vs. WordPress" episode of our in-house industry podcast, 'Inbound & Down.'
HubSpot's CMS Hub possesses an assortment of tools to help grow your business.
While not your traditional CMS, it is a secure, fast, and reliable all-in-one platform that includes everything you and your team need to provide wonderful experiences for users.
Why is HubSpot's CMS Hub unique? Well, along with a vast array of web features, HubSpot offers sophisticated marketing and sales tools to help sites attract the appropriate audience, and by extension, improve your operation.
Here is a list of tools the newly updated HubSpot CMS Hub provides, among others:
- All Features of HubSpot CRM
- Form Follow-Up Emails
- Phone Support
- Ad Management
- List Segmentation
- Mobile Optimization
- Blog & Content Creation Tools
- Landing Pages
- Standard SSL Certificate
- Smart Content
- Dynamic Content With HubDB
- Website Pages
- Design Manager
- Staging Environment
- Robust Template & Module Marketplace
- Website Analytics
- SEO & Content Strategy
- Google Search Console Integration
- Custom Domains
- 99.99% Uptime
- Content Delivery Network
- Security Monitoring & Threat Detection
The CMS Hub is structured with marketers, developers, and IT professionals in mind.
With CMS Hub, marketers can update websites without relying on a developer. The tools and custom modules/themes enable any marketer to make changes.
The CMS Hub enables developers to build marketer-friendly custom themes and a flexible layout and content creation experience for easy website updates. This empowers developers to focus on higher priority projects to grow the business—without having to divert their attention to making content updates.
Speed, security, and uptime is important on any CMS platform. CMS Hub enables IT professionals to both monitor the health of websites and make changes to domains, redirects, and more to ensure the most optimal experience for visitors.
Powerful Design & Web Development Tools
This is where the magic happens. The Design Manager houses all your website, blog and email templates, stylesheets, and custom modules. It utilizes a very intuitive interface, where all your files live on the left, and your code and module editor on the right. With the main focus of the drag and drop builder positioned in the middle, you can start building your templates quickly and with ease. You'll notice this three-column interface layout used across the HubSpot backend in other tools, as well.
Screenshot of HubSpot Design Manager
Local Website Development, Website Themes & Content Staging
HubSpot CMS Hub facilitates local development with your favorite tools and tech stack. Whether you want to utilize GitHub, for example, to manage version control or other tools, you have limitless options. Themes help developers create an optimal content editing experience. Start from scratch, or use one of HubSpot’s pre-built themes. These also give marketers the power to conveniently control and update their website—meaning they can now make changes to content or styling without knowing how to code.
With CMS Hub, users can redesign a single webpage or an entire website in a staging environment. You can clone existing HubSpot pages or start with a blank slate. Replacing content with new versions is as simple as a single click.
Website Pages, Landing Pages & Blog Environments
With HubSpot CMS Hub, you can create an unlimited amount of website pages, landing pages, and blog environments. Some CMS platforms charge extra for site pages and storage. HubSpot houses all your pages in one spot so you can tab between your site pages, landing pages, and blogs. Its extraordinary system locates your pages with ease, whether you want to search or filter by campaign. You can also analyze and optimize your pages.
GIF recording of Website Pages Interface
HubDB is an incredible database system that enables developers to store data as rows, columns, and cells in a table. From here, you can build all sorts of dynamic, database-driven content, such as team pages, upcoming events, product catalogs, and more. It is very easy to use, with database editing via a convenient spreadsheet table.
Screenshot of HubDB Rows
Robust Template & Module Marketplace
HubSpot's template and module marketplace has pretty much everything you need to build your website. These custom templates and modules are built with the marketer in mind, well organized, and include helpful tool tips. You can even submit your own modules to sell in the marketplace. Related: Building Your First HubL Custom Module [FREE Module].
Email Templates & Email Drag & Drop Builder
Create and send incredible emails in HubSpot without the need to utilize a third party such as Mailchimp or Constant Contact. With HubSpot's easy-to-use drag and drop email builder, you can personalize and craft emails quickly. Emails have built-in reporting similar to website pages, so you can analyze open-and-click rates, as well as conduct A/B testing to optimize your email campaigns. HubSpot even built this nifty, Free Email Signature Generator .
Screenshot of HubSpot Email Drag & Drop Builder
Developer Documentation & Community
CMS Hub has awesome documentation and resources enabling any developer, regardless of experience, to jump right into the platform. And, if you have any questions while using these tools, there is also a very active community within Slack, the popular business communication platform, where you can connect with other developers to find a solution.
Screenshot of CMS Hub Documentation
"Marketers fall in love with HubSpot CMS Hub for three reasons. They can:
- Stop wasting time on maintenance and updates and instead focus on the customer. HubSpot fully manages world-class infrastructure so you don't have to.
- Remove the gatekeepers and get work done quickly. Our drag-and-drop editor is easy for developers to set up and for marketers to use.
- Create personalized experiences and make data-driven decisions. Our CMS Hub is directly connected to our CRM, unlocking the power of data and personalization—no developer required.
For these reasons, and more, we're seeing companies like ClassPass, Toyota Guatemala, TRX Fitness, and World Wildlife Fund use the HubSpot CMS Hub."
New Design Features in the Enterprise Tier
With HubSpot CMS Hub you can turn a part of your website into a membership portal requiring a unique username and password to gain access.
Multiple Domains & Team Partitioning
In HubSpot, you have the ability to house any additional brand domains within your portal. This keeps track of your content and marketing efforts, all in one spot.
With team permissions, you can grant access only to specific areas of your platform, too. If you’d prefer to further organize your team, HubSpot now enables you to segment by role.
HubSpot’s existing A/B testing tools have improved with the addition of adaptive testing. This tests up to five page variations at a time, including each variation, displaying the best performers.
With serverless functions, you can write server-side code that interacts with HubSpot through APIs to build interactive elements such as advanced calculators, event registration systems, and more. Learn more about serverless functions.
Lead Management Functionality
HubSpot's Customer Relationship Management (CRM) is valuable for all teams. Whether you're sales, marketing, or service, it provides free tools to help you grow your business.
Marketers can generate leads using forms, create marketing emails, build chatbots, monitor website activity, as well as organize contacts. Sales teams manage pipelines, contacts, track deals, monitor analytics, and more. Service teams can manage tickets, build knowledge bases, and gather feedback from customers.
Forms & Follow-Up Emails
Build custom forms that'll integrate right into the CRM using a simple drag-and-drop builder. With limitless form fields and a wide array of field types, you can create every form imaginable. HubSpot Forms enables you to automatically send follow-up emails, enroll leads into campaign workflows, and notify users on your team.
List segmentation is important for marketers because it groups and organizes customers based upon specific criteria they wish to target. With HubSpot, you can build smart and static lists to deliver messaging that resonates with the customer. Using personas and smart lists dynamically updated according to enrollment criteria enables you to enroll them in workflows, send them personalized emails, smart content, CTAs, and more.
"HubSpot's CMS is intuitive and user-friendly for all marketers: If you can use a web browser, you can make changes to your site quickly and without ever touching code. And with the Marketplace, there are a ton of integrations and extensions that bolt onto your site and deliver more advanced functionality."
—Jeff Main, Design Director, Morey Creative Studios
Optimal Security, Site Speed & Maintenance
Security & Maintenance
Screenshot of domain security settings.
With 99.99% uptime, HubSpot is also maintenance-free. There's no need to spend time updating the platform and plugins like you would with WordPress. HubSpot takes care of all the updates behind the scenes! You don't have to maintain your server, either, since your website lives on a Content Delivery Network (CDN), and you don't have to worry about your site getting hacked and spammed, since there's built-in monitoring and threat detection.
HubSpot backs up your data on a consistent basis, and its security team monitors everything 24/7, 365 days a year. All data is encrypted, and you can even update your TLS level in HubSpot settings via the domains and URLs.
Site speed is also a ranking factor when it comes to Google, and HubSpot is constantly updating its platform to achieve the best speeds possible.
Website performance monitoring tool Pingdom ranks HubSpot as one of the fastest CMS platforms, with the smallest page size.
"I think aside from raw features, one of the most compelling reasons for choosing the HubSpot CMS is the balance of simplicity and flexibility. Content creators get powerful tools that allow them to own that aspect building and maintaining a website, while developers get tools that allow them to focus on larger web development tasks behind the scenes instead of sinking tons of time into basic site maintenance. This dynamic is probably the most important aspect of any CMS, but the HubSpot CMS puts that unique HubSpot polish on it. I think this CMS really hits the sweet spot for both marketers and developers."
—Jeff Ausura, Professor, HubSpot Academy
Superb Support Team & Community
The support team is always available 24/7 to answer any questions, and will go out of their way to find the perfect solution. Connect with support via chat, email, or phone.
There's also amazing community support in the forums, where you can find answers and connect with other HubSpot users, and utilize extensive documentation and training videos. Related: Behind the Scenes of HubSpot Academy with Kyle Jepson
Screenshot of HubSpot Community Portal
Analytics, SEO, Content & Reporting Tools
HubSpot's SEO tools facilitate smooth website optimization.
Plan your content strategy and organize your content in HubSpot using the topic cluster tool. It suggests subjects based on relevance and popularity, and integrates with Google Search Console for easy access to monthly search data. There's even a button that searches for related content.
Optimizing your site pages, landing pages, and blog posts are a breeze. HubSpot provides tips in real time, from the title tag to the meta description and image alt tags.
HubSpot provides detailed reporting on all website pages, blog posts, and landing pages. From view count and form submissions to bounce rates and time on page, the performance tab supplies all the details you need to analyze and improve your pages.
Other CMS platforms require third-party options, such as Google Analytics, but that's not to say you shouldn't install it on top of HubSpot's reporting, for more insight.
Optimization and A/B tests can be performed as well, linking to Google Search Console.
The analytics tools within the reporting tab provide Traffic, Website, Campaign, and Contact Analytics.
Screenshot of HubSpot Traffic Analytics Dashboard
Begin With CMS Hub Starter
HubSpot has developed a solid reputation among small businesses, and the release of CMS Hub Starter only strengthens that relationship. Launched in August 2021, CMS Hub Starter is a low cost, low commitment way for organizations to leverage HubSpot’s CRM while building a website. It’s built directly on top of the HubSpot CRM platform, meaning you are able to better understand how leads interact with your website and which content drives growth for your business.
Whether you’re building a new website or looking to migrate a legacy site, CMS Hub Starter makes it that much easier in a few ways.
- While a traditional CMS may not include features dedicated to security, reliability, and speed, CMS Hub Starter manages all of this. Standard features include SSL, firewalls, and a globally hosted CDN. You get security 24/7 with 99.9% uptime.
- Simple drag-and-drop editing features make updating themes and modules easy for marketers and developers. A robust app and theme marketplace with free and paid assets help to extend your website’s functionality or improve its look.
- It grows with you. Should you decide you need more features or capabilities, you can seamlessly tap into the rest of HubSpot CMS by upgrading.
There are many tools out there to grow your business, but HubSpot is the only platform to house all of them under one roof—with everything your team could ever need to be successful for your clients!
Find out how you can partner with Morey Creative Studios today to help build and optimize your website using the HubSpot CMS. Reach out for a free assessment, or visit our pricing page for more information.
Originally published January 20, 2020. Updated August 28, 2021.
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