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How Agencies & CMOs Can Present HubSpot to Prospects & Colleagues

Danielle Esposito

Danielle Esposito
Published September 12, 2019

HubSpot does a great many things. Yet if you're an agency or a chief marketing officer, how do you fully and effectively convey all its incredible capabilities and features to colleagues and prospective clients?

In the short educational video below, Morey Creative Studios CEO Jed Morey shares the very same guide he uses on pitch meetings to "boil down and distill the ideas and the core elements of the platform to make sense within the context of current business operations," and help you better sell HubSpot's value proposition.

"HubSpot does a whole bunch of things that you currently have in disparate systems within your organization," he explains at the beginning, before outlining in depth several critical components the inbound marketing and sales software and platform replaces and improves upon.

These include:
  • Content Management System (CMS)
  • Database
  • Customer Relationship Management (CRM)
  • Service Desk
  • Email 
  • Social Distribution
  • Reporting

 

Jed's brief, informative presentation also includes a slide depicting what he calls "The Way It Was"—visually breaking down the complex interdependence of a generic company on everything from GoDaddy and WordPress to Google and Salesforce, among other companies and services.

The bottom line: All you truly need is HubSpot.

In Jed's words:

"About two and a half years ago, we decided to develop exclusively on HubSpot's platform and migrate all of our clients there. That's been game-changing for us as an agency."

Access "The Way It Was" guide here, and watch Jed's full video here:

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