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Google's Most Trending & Searched for Keywords in 2018

Published December 20, 2018

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Morey Creative: 2018 Top Google Search Infographic

Google has released the most trending topics of 2018 via their annual Year in Search.

So what made the list?

Well, apparently a lot of people were interested in eyelashes, the keto diet and what was going on with the World Cup.

Another whole bunch of people were keeping up to date on Demi Lovato and other's were still trying to figure out what Bitcoin is.

There were tons of inquiries on how to vote, lots of walks down fashion memory lane, and a real interest in who finally won the Mega Millions.

But we wanted to also dive into what keywords were the most searched for.

While Google's Year in Search reveals what's spiked over the previous year, a straight up keyword report would show us what people are consistently searching for via the simple volume of searches per month over the course of 2018.

While "facebook" came out on top with over 236 million searches per month, we wanted to wipe the slate clean of branded keywords. Because we get it, people want to search for "amazon" and "gmail" - but that isn't really helping us here.

So here are the top 50 non-branded keywords for 2018. For these purposes, porn-related keywords have also been removed.

1. weather - 24,440,000 monthly searches

2. maps - 20,400,000

3. translate - 18,310,000

4. calculator - 16,170,000

5. youtube to mp3 - 13,670,000

6. speed test - 12,610,000

7. news - 8,250,000

8. thesaurus - 6,670,000

9. powerball - 5,670,000

10. donald trump - 5,570,000

11. nfl - 5,130,000

12. g - 5,000,000

13. f - 4,720,000

14. trump - 4,450,000

15. periodic table - 4,440,000

16. face - 4,370,000

17. olympics - 4,360,000

18. internet speed test - 4,120,000

19. map - 3,980,000

20. cool math - 3,950,000

21. dictionary - 3,930,000

22. y - 3,920,000

23. timer - 3,600,000

24. happy wheels - 3,500,000

25. slithero - 3,430,000

26. overwatch - 3,230,000

27. league of legends - 3,120,000

28. restaurants near me - 2,990,000

29. calendar - 2,390,000

30. discover - 2,880,000

31. movies - 2,860,000

32. hillary clinton - 2,850,000

33. game of thrones - 2,320,000

34. cheap flights - 2,810,000

35. animal jam - 2,770,000

36. games - 2,760,000

37. mortgage calculator - 2,650,000

38. bernie sanders - 2,650,000

39. spanish to english - 2,630,000

40. entertainment - 2,330,000

41. goo - 2,300,000

42. youtube music - 2,300,000

43. translator - 2,280,000

44. rick and morty - 2,240,000

45. spotify web player - 2,220,000

46. flights - 2,200,000

47. english to spanish - 2,130,000

48. irs - 2,110,000

49. star wars - 2,060,000

50. fa - 2,010,000

Shout out to the letter "g" for being the most searched for letter of 2018.

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