In a day and age when technology rules just about everything, it's unacceptable for your business not to have a website. Your website helps consumers engage with your company, educate themselves about your products, and hopefully make a purchase. Websites aren’t the expensive luxury they used to be; they’re the engine that drives successful businesses forward.
1. Always Accessible
Sometimes your customers and potential customers will have a question about your business that they want answered immediately. They don’t want to go through the fuss of looking up a phone number or an email address, then bothering to make a call or send an email if they're unsure they'll even get a response. By having a website, important information about your products and services can be accessible to your customers, 24/7, even when you’re not available.
2. Connect with New Customers
Whenever someone has a problem they need solved, chances are they hop right on Google to look for a solution. Do you know 286,942,362 people? We’re going to take a wild guess and assume that you don’t, but that’s the number of people in the United States who use the internet - and it's growing every day. Having a website lets you break through geographical barriers and reach more customers than ever before, allowing your business to expand and grow.
3. Establish Credibility
Having a website is important to your company’s credibility because reportedly 84% of consumers believe a business with a website is more credible than one that has only a social media page. A well-designed website with engaging content can help your business build trust with potential customers who have never heard of your company before.
4. Sell Your Product or Service OnlinE
Creating a website gives you an entirely new platform to sell your product or service. Plus, your website will do most of the leg work of explaining what you offer so your potential customer can gain basic knowledge about your product or service before speaking to your sales team.
5. Give Your Brand a VoicE
Your online presence provides a first impression for prospective customers. Creating your own website allows you to be in control of your brand’s voice and personality. The moment someone sees your home page they’ll begin to get a feel for what your brand is all about. You can use design and copy to help customers understand your company’s mission, and if done properly, it can entice customers to choose you instead of your competition.
6. Your Competitors Already Have a Website
Chances are that your competitors have already jumped into the world of digital marketing and have their own website, which gives them a huge advantage in today's marketplace. A website will help you to level the playing field.
7. Increase Your Search Engine Rankings
Consumers are becoming more educated buyers. According to a Nielsen survey, 81% of consumers do research online before purchasing so they can make sure they are getting the best product or service. If you don’t have a website, you’re not showing up in those first few Google results so consumers can find you. Having a website lets you incorporate search engine optimization (SEO) strategies to help you increase your search engine rankings.
8. Simple and Affordable
Building a website may sound like a lot of work and money. But you can have a killer website at an affordable price. Many businesses rely on a third-party provider who knows the best practices when it comes to creating a streamlined, creative and comprehensive website. With so many simple and affordable options to create a website, it’s time every business owner stops making excuses and starts helping their company grow.
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