Outbound marketing is so 10 years ago.
Gone are the days of pushing marketing messages on consumers, interrupting their days in an attempt to buy their attention.
Today, the term "inbound marketing" is becoming more and more widely used. Marketers and business owners alike are seeing its value and diving in head first, ready to grow their traffic and earn both customer business and loyalty.
Where outbound marketing seems to abuse the attention of consumers, vying for airtime and a "look-at-me!" attitude, inbound marketing aims to educate consumers with content that's relevant to their personal needs and situations, nurturing them and building trust along the way.
Because, according to this article in Marketing Land, "[Customers] want to know the companies they do business with are trustworthy, honest and real."
With that said, here are 6 awesome benefits of inbound marketing:
INCREASE TRUST AND CREDIBILITY
Let's start this off with what we've already said: customer's want to trust the companies they're purchasing from first and foremost. Inbound marketing lets you do just that. A tactic favoring the buyer's terms, inbound is a way for potential customer's to find you when they need you - when they search for help with a problem and land on your blog post of a solution, when they search for the definition of an industry term and happen to land on your article which breaks it down perfectly - becoming an authoritative resource holds a lot more weight in the eyes of consumer's than that disruptive cold call.
IT COSTS LESS THAN OUTBOUND MARKETING
In fact, Mashable has reported that inbound marketing costs 62% less per lead than traditional outbound marketing. This is mainly because inbound marketing is done online, so it's significantly cheaper than outbound marketing, making the amount you spend to acquire a customer much less.
YOUR CONTENT WILL LAST FOREVER
With outbound marketing, you'll spend X amount of money on an ad that runs for Y amount of time. When your time is up, that commercial doesn't play anymore, that billboard is turned in to something else and that magazine is tossed. While outbound efforts come and go, inbound content lasts. Your blog can earn links and shares months or years after it's published, with not one extra penny spent.
INCREASE YOUR ONLINE PRESENCE (HI, SEO!)
Inbound marketing is a great way to help increase your brand awareness and overall presence online. According to research conducted by MineWhat.com, 81% of shoppers research online before buying and 60% of consumers start their research on a search engine. What's this mean? If you're not optimizing your website for the search engines, you might as well just throw in the towel now. With such a huge amount of consumers looking to Google and company while researching what, and where, to buy, SEO should be an intricate part of your overall business strategy.
GENERATE SITE TRAFFIC AND INCREASE QUALITY LEADS
Because you'll be creating content specifically to appeal to your target audience, you'll be driving quality traffic back to your website of people who are more likely to convert - because they searched for exactly what you offer. Once these visitors get to your site, you'll be ready for them with high-quality CTA's, beautiful landing pages and thoughtful content offers that will help you move them down the funnel.
ALLOWS YOU TO BUILD RELATIONSHIPS WITH YOUR CUSTOMER
Inbound marketing is all about nurturing and building relationships with customer's. This means answering their questions on social media, sending relevant information in an e-mail, and giving first before asking for anything in return. Share that helpful 10 tips article, retweet their rave review, segment your email workflows to ensure that the right people are getting the right content sent to them. The more you personalize, the better your results will be.
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