5 Quick Tips for Improving Your Website's SEO

Danielle Esposito

Danielle Esposito
Published February 18, 2017


Search engine optimization (SEO) is a digital marketing practice that aims to increase visibility of a website organically, or naturally, in the search engine results pages (SERPs).

There are tons of different aspects of SEO, from the content on your pages to who you link to, to your HTML coding and site architecture. SEO is a long journey, and while it’s partly about being able to be found and understood by search engines, you also want to make sure your website has been built for your human audience – both desktop and mobile users, with a positive user experience (UX) at the forefront of your mind.

For the sake of keeping things short, here are 5 quick tips for improving your site’s SEO:

1. Focus

What story are you trying to tell the search engines? While it seems pretty obvious to keep your content focused, it's a difficult thing to maintain over the long haul. Most corporate marketers that produce a high volume of content experience a level of burnout after a while. They begin to think they're being redundant and have nothing new to offer. Don't worry about it! It's completely natural to feel that way. Keep focused on the overarching theme and goals of your brand, it will ensure consistency among your audience.

2. Backlinks

Links are like the currency of the internet. Having white hat earned links from other domains pointing to your site helps prove to search engines that your website is an authority of its niche. Through social promotion, networking, external links and creating really valuable, useful content, you have greater potential to earn natural links.

3. Site Map

Going the extra step to ensure your site gets fully indexed will pay you back in your rankings. This will allow search engines to crawl your site, index it, and know exactly what it’s about. Making search engines better able to serve their users by matching them with sites that answer their queries and intent correctly.

4. Internal Links

Not only do internal links aid in UX and help to create an internal site architecture that’s crawlable for search engines to understand what your about, but they also help spread ranking power throughout your website.  

5. Broken Links

Not only do broken links make for a really poor UX, but they can also negatively impact your rankings. Use a tool like Screaming Frog’s SEO Spider Tool to crawl your website and report back any broken links you might have. Once you discover them, redirect these links to sites or pages that make sense for the UX.


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