OnCore Payment Technologies

Founded in 1993 as Transaction Resources, Inc. (TRI), OnCore Payment Technologies has grown throughout the past 30 years into a leading payment processing technology and merchant services business. Dedicated to delivering best-in-class payment products for merchants of all sizes and industries, OnCore consistently provides a superior level of support for its merchant customers and agents.

Objective

OnCore underwent a significant transformation following its acquisition of several brands including CardDog, Tower Payments, and DishOut. The company required assistance in effectively rebranding and marketing its evolving business to showcase its expanded technology services and partnership opportunities.

The Solution

To navigate this transformation, expand its merchant services user base, and foster a growing community of agents, ISOs, and ISVs, OnCore collaborated with Hypha HubSpot Development for strategic messaging, branding, and website development.

Within a few months, Hypha HubSpot Development:

Collaborated with OnCore's executives and conducted market research to determine the new company name and logo design.
Spearheaded messaging and content creation for its new site.
Developed rebranding collateral tailored to OnCore’s diverse audiences, ensuring they were informed of the changes and ready to succeed under the new brand.
Conducted an exhaustive competitive keyword analysis, leading to the creation of OnCore's new, comprehensive content strategy.
Balanced OnCore's content strategy to cater proportionally to various audiences: from merchants and agents to ISOs and referral partners.
Crafted content including core site pages, blogs, and more.

What We Did

Logo Design/Branding
Corporate Messaging
Core Site Content
Content Creation
Collateral & Graphic Design

Tech Stack

CMS Hub
Marketing Hub
Sales Hub

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The Results

OnCore’s revamped branding and messaging not only firmly position the company for agent and partner recruitment, but bolster its appeal to new merchants. This strategic approach aims to drive the promotion of its technology and merchant service solutions.

With this renewed content strategy and enhanced digital presence, OnCore anticipates a boost in sales and recruitment metrics. Hypha stands ready to support OnCore at every turn throughout its extraordinary journey.