LincolnIT
Managed Service Provider (MSP) LincolnIT offers comprehensive IT services and support. Founded in 1998, it specializes in developing and managing custom IT solutions tailored to the unique requirements of small to medium-sized businesses (SMBs), mid-market companies, enterprises, and nonprofits across various sectors. With expertise ranging from cloud migrations to managing remote work infrastructures, Lincoln IT ensures operational excellence and technological advancement for its clients.
Objective
LincolnIT engaged Hypha HubSpot Development with clear objectives to broaden its market reach and enhance its digital footprint:
- To redesign the LincolnIT website, creating a more engaging and user-friendly online experience that reflects the company’s expertise and breadth of services.
- To reposition Lincoln IT for a national audience, transitioning from a Long Island-centric customer base to attract attention across the country.
- To orchestrate a comprehensive digital marketing strategy, including the planning of webinars and in-person events, social media campaigns, and the creation of a full content plan.
- To develop branded assets, including icons and service logos, along with visual materials for seminars and trade shows such as white papers, flyers, and posters.
What We Did
- Logo Design/Branding
- Core Site Content
- Website Design
- Lead Generation
- SEO
- Content Creation
- Collateral & Graphic Design
Tech Stack
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CMS Hub
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Marketing Hub
The Results
The LincolnIT and Hypha HubSpot Development partnership yielded impressive results, marking a significant milestone in LincolnIT’s growth and digital presence:
- Website Redesign & Repositioning: Successfully launched a redesigned website that enhanced user engagement and effectively repositioned LincolnIT for a national audience. This strategic move facilitated a broader market reach beyond its traditional Long Island customer base.
- Digital Marketing & Event Planning: Implemented a robust digital marketing strategy that included the successful planning and execution of webinars and in-person events, significantly increasing brand visibility and engagement across new geographic markets.
- Content Strategy & Social Media Expansion: Developed and executed a comprehensive content plan across various digital platforms, including a major push on social media. This strategy effectively communicated LincolnIT’s value proposition, expertise, and service offerings to a wider audience.
- Branding & Visual Asset Creation: Produced a suite of branded assets and visual materials reinforcing LincolnIT’s professional image at seminars and trade shows—enhancing brand recognition and consistency across all customer touchpoints.
- Significant Growth in Web Traffic & SEO: Achieved a threefold increase in organic web traffic within one year, along with 14 keywords ranking in the top three search results. This SEO success significantly improved LincolnIT’s online visibility and contributed to its national market expansion.
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