Our Culture Code

Our culture code is our commitment to each other and to our clients. It creates consistency across our entire team, attracts like-minded talent and declares to the world who we are.

figuring out who we are

Oh, well hello there.

Presumably, you're meeting us for the first time. Or perhaps you already know about us and are just checking in. Either way, thanks for visiting. We're Morey Creative Studios, formerly Morey Publishing.

Our journey began in 2002 as a small alternative weekly publication based on Long Island. We've been through quite a lot since those days. Good times and bad, ups and downs, to the dark side and back. Along the way we've learned some valuable lessons, including how important it is to evolve.

The most recent leg of our journey began in 2014, when we made the decision to pursue digital marketing and creative services full-time. We had been dabbling in the arena for a bit, and gradually, a few things became evident: One, there was a void on the Island in the digital marketing space; two, the skills we had acquired over the previous decades uniquely positioned us to fill that void; and three, the work was exactly what we wanted to be doing.

In 2015, as we transitioned from a publishing company to a web design shop, we discovered a marketing automation platform called HubSpot. To put it simply, we fell in love. We went all in on "Inbound Marketing," a term they actually coined, and over the next three years we evolved to become the Inbound Marketing Agency we are today.

Almost exactly three years since becoming a HubSpot partner, we are proud to announce we are now Platinum, a tier that represents our success delivering Inbound services. This milestone puts us in pretty prestigious company, as there are fewer than 100 Platinum agencies in the world. 

The honor of Platinum truly belongs to the people of Morey Creative Studios. They are an exceptional collection of hungry, thoughtful, empathetic, accountable and balanced marketers. But our success presents us a new challenge: scalability. If the quality of our work is directly related to the quality of our people, how do we grow and ensure the same standards of excellence? That question is what sparked this Culture Code. This deck was lovingly prepared by every member of our team as a way to introduce the things we value and what makes us tick as an organization.

As we're fond of saying: Our work is a process, not an event. This Culture Code represents where we stand today, and, just like us, will evolve along with us.


We Are All Vectors

At Inbound 2017, HubSpot founders Dharmesh Shah and Brian Halligan delivered a keynote that has echoed throughout the business community. The theme of the presentation was the challenge of taking your business from start-up mode to scale-up mode. (Well, that and how A.I. is taking over the world.) Dharmesh told a charming story of crossing paths with Elon Musk, and his (vague) advice on getting your company to the next level:

"To get your company from point A to point B, every person on the team is a vector and your progress is determined by the sum of all vectors."

At first this may not make much sense—even Dharmesh scratched his head for a moment. But what this means is simple in nature: If you have two employees, both with an impact of 5, but they are moving the company in opposite directions, they collectively have an impact of 0.

Broken down further: Two equally strong employees are actually weak if they aren't working toward the same goals. 


Thus, to get where you want to go as a company, you need to identify the destination and get everyone working in that same direction.

This Culture Code is intended to keep us all moving in the right direction.


First and Foremost, We make our clients look good

Incredible web design and collateral is our minimum promise. Before we can do anything, we start with aesthetics.

When we begin with a client, our design team goes to work recrafting their digital presence. This is not typically the key selling point of our services, but it is something we take pride in. By "over-delivering" here at the beginning of the engagement, we set the relationship off on the right foot.


content is our true differentiator

With deep roots in journalism, we take pride in the quality of our content. We aren't just "bloggers." We are seasoned content developers, strategists and award-winning editors with decades of collective experience.

Does it seem like everyone is blogging these days? The secret is out: You need to be blogging. But writing without purpose is simply shouting at the rain. To rank better online, you need content that deserves to rank. Great content, like great journalism, considers the reader first. It should be well-researched, thoughtful and unique. It should grab their attention, provide context and analysis, and answer specific questions. It should leave them satisfied. 


Results matter more than the number of hours we work

We understand what we are trying to achieve and measure our success against that.


Results are based on data, not opinions

"Good" is not a measure of performance. 100 Leads and 20 Customers is.


We aim to grow

Grow our clients' businesses and grow as people

What we do: Fill the gaps for SMEs between $5 and $100 million in revenue with marketing and sales alignment services.

Why we do it: To provide a steady, stable and happy environment where our team members can earn money, grow and achieve their life goals.


We grow through autonomy


If we cannot trust our people and our processes, then growth will always be restricted by micro-managers. By hiring smart problem-solvers, we trust that they will learn, grow and share.


"Teach a man to fish."
—Michael Conforti


We are troubleshooters

Sites go down. Emails bounce. Platforms get hacked. Systems get "buggy."
When bad things happen to good websites, the veterans on our team usually let the rookies sweat it out for a bit. Just enough rope to pull them out—not enough to hang 'em. That's how we learn.

The real secret is to allow time in everyone's schedule for ongoing training—yet one more reason we're lucky to be partners with HubSpot. Their online academy boasts an enormous library of training videos and resources, and the developer community is always quick to lend a hand. 


*We are not afraid to ask for help.
Problems that go unresolved result in more problems.

We learn from the past and prepare for the future


By establishing systems and processes, we become an engine of success. Lessons learned along the way are documented, shared and incorporated into best practices.


We are people, not employees

There are a number of us, but we are not numbers.


We Have Values

We recruit, reward and release based on them.

Below are our Five Core Values and our Master Value.


1. We are hungry.

Hungry to learn and willing to teach. 

We love what we do, and truly want to be the best. Because of this, we are always looking for ways to improve. As we grow and evolve, we share our knowledge, making the team stronger and inspiring even more curiosity and hunger.

Values_Star.svgWe are driven, curious and passionate people.


2. We are thoughtful.

More than just kind-hearted, we are meticulous, thorough and holistic in our approach.

We don’t just run through a list of assignments. We consider everything we do, and ask ourselves: "How might this impact other elements of the process? What is the experience, from start to finish? Could this be simpler? Will others be able to step in and understand the logic?"

Values_Star.svgWe are proactive, considerate, thorough, holistic thinkers.


3. We are empathetic.

Beyond understanding other perspectives, empathy is considering and acting with those perspectives in mind.

Empathy for our clients. Fully understanding why our clients pay us. They look to us for assistance with things they have difficulty achieving on their own.

Empathy for our users. It's kind of like what Google is looking for: User Experience First. The reader's time is more important that our own.

Empathy for each other. Considering our co-workers' time helps us all move faster. 


4. We are accountable.

We take on the responsibility of our clients' success. And we take it personally.

We do not mind making mistakes. We do mind repeating them. Each mistake carries a lesson, and learning is what makes us great.  We do not expect perfection. We do expect accountability.

Values_Star.svgWe are reliable, responsible and steadfast.


5. We are balanced.

Well-rounded individuals make a team unstoppable.

We make time to enjoy the little things so we are better prepared to address the big things. Time for work, time for family, time for education and time for ourselves. Happy and healthy because... Happy Employees = Happier Clients.

Values_Star.svgWe are well-rounded, unwavering and calm under pressure.


We give a shit.Values-Poop.svg

Whoa. Sorry to be so blunt, but it's so true.

Almost all our values are derived from the undeniable fact that we really, really care.

That's what makes this our Master Value. 

We don't bend on our values

When we hire on skill alone and ignore values, we hurt our people and mortgage our future

Values_Star_Pink.svgWe are hungry, thoughtful, empathetic, accountable and balanced...
and We Give A Shit.


We are Transparent

Transparent with our Clients

All client work is tracked in Basecamp. This provides full transparency into what we are working on, and keeps both sides accountable.

Transparent with our Employees

It is better to keep our team members fully informed and involved, and never feeling left in the dark. Nothing good grows in the dark.


"Sunlight is the best disinfectant."

Transparency also means helping our employees see their future with us

New hires are compensated based on relevant experience and skills. Growth is outlined with a clear Salary Track, accounting for annual cost-of-living adjustments (COLAs), tier promotion bumps, certification bonuses and (soon) client satisfaction bonuses.



Slow to Hire, Fast to Fire

(This goes for Employees and Clients.)

Our people are our most important asset. When there is a bad fit, client- or employee-wise, we feel it. To protect our people, we remove bad actors quickly. A slow hiring process minimizes "Wrong-Fit" clients and team members.


We don't have a water cooler

(So go gossip somewhere else.)

Our open, honest environment is meant to encourage trust and love. If we ever have issues we bring them to light. We do not let them fester and grow with spiteful whispers.

We do not sell services to companies who don’t need them

To be a “Right-Fit” Client, a company must have the following:

Morey-Check.svgThe NeedMorey-Check.svgThe BudgetMorey-Check.svgThe TimeMorey-Check.svgThe Understanding

Without these factors, failure is inevitable.


We love what we do

You spend half your life working on your career—so make it something you enjoy. Love What You Do Or Do Something Else.

We are blessed to be in an industry as exciting, challenging and rewarding as Marketing, SEO and Sales Alignment. Our industry is ever-evolving and wildly fulfilling. A willingness to admit what we do not know and a hunger to improve is what makes us the best. 

Never stop learning. Never stop evolving. Never stop growing.



Original illustrations by Freepik of www.flaticon.com


Request an exploratory review today to find out how to take your business to the next level.